Spice launches its first two AndroidLand experience stores in India

Spice Mobility has launched its first two AndroidLand stores in India.
These two AndroidLand, multi-brand Android experience stores are located in Noida and Bangalore. The stores will offer Android experiences created for its customers and will retail Android smartphones, tablets and related accessories. Apart from featuring the latest gadgets, these stores will have trained staff that will help users answer their smartphone related queries and also give demos of the latest apps and games.

Android Land stores will have following key experiences

• Fun and open design – An open plan design that inspires customers to discover the fun world of Android.
• Android choice showcase – A wide variety of live Android smartphones and tablets that customers can play with along with a selection of accessories.
• Google Play Zone – An exclusive area showcasing the most popular apps and games from Google Play. Option to download multiple applications from Google Play on the spot.
• Expert advice – AndroidLand store staff (Spice Android Experience Specialist) have been specially trained on the Android platform and will be able to help customers select the device that’s right for them and then set-up, customize and provide apps recommendations.
• Free Wi-Fi – Free Wi-Fi in store for visitors to browse the Internet from the live units

Spice has collaborated with Google to launch the stores, which are similar to the ones that have been launched in Australia and recently in Indonesia. While Google has not invested financially in the stores, it is providing analytics data, helping train staff and provide regular updates on the latest apps. Google has also assisted Spice in designing the stores, which will have devices from global brands like Samsung, Sony, HTC, LG and Lenovo as well as local brands like Micromax, Xolo, Karbonn and Spice.

At the launch, Dilip Modi, Co-Founder and Group CEO, Spice Global, said:

We are excited to launch the first AndroidLand store in India. We are confident customers will love the fun and engaging store concept that we developed in collaboration with Google. We have created a destination for customers to experience Android technology and learn about what they can do with mobile Internet. We believe that this new concept will add value not only to our customers, but also to the entire Android Ecosystem including App Developers and Device manufacturers.

Modi also envisions AndroidLand to become a destination where developers can come and showcase their apps and even host learning sessions for existing as well as potential Android users – a concept that sounds inspired from Apple Stores. Apart from retailing hardware, Spice is also looking at tie-ups with carriers to provide special data plans for its customers.

The 900 square feet store in Noida is at the Great India Place Mall whereas the flagship 2,300 square feet store in Bangalore is in Koramangala.

via Blogger http://wetechgeeks.blogspot.com/2013/10/spice-launches-its-first-two.html